The rise of text messages as a new intimate space for brands to communicate with their customers has led to the success of a company called Community, co-founded by Ashton Kutcher and Guy Oseary. Community allows brands and celebrities to communicate with their customers and fans via text messages, allowing for a more direct and personal interaction. The company has attracted high-profile clients such as McDonald’s, HBO, the New York Yankees, and Condé Nast, and plans to announce it has raised $25 million in its latest funding round. The success of Community reflects a growing interest in owning digital relationships with customers without relying on social media platforms like Facebook or Twitter.

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